A campaign has been launched to build public support for the Tejon Indian Tribe's proposed $600 million hotel and casino half an hour south of Bakersfield, and its success could prove pivotal as the project proceeds through a series of state and federal approval processes.

Postcards printed in English and Spanish were mailed out recently promoting the project's potential benefits: new jobs, tourism, private investment in local infrastructure and opportunities for tribal members. The mailers ask recipients to signal their overall support, willingness to attend a public hearing and be kept informed about the project.