How sports betting is changing the media industry in the US
Ashley Rodriguez Jan. 2, 2022
Filed under:
CA SPORTS BETTING,
SPORTS BETTING & MEDIA
- The lines are blurring between US sports betting and media.
- Broadcasters and publishers have embraced sports betting as a means of revenue and engagement.
- Ties between the two industries will likely deepen in 2022.
Sports betting is a vital and growing piece of US sports media.
Broadcasters and publishers started taking ad dollars from gambling operators and dabbling in betting content a few years ago, as the US regulatory tide turned in favor of the industry that had long been viewed as a vice.
Complete article:
How sports betting is changing the media industry in the US
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