The world of sports betting is heating up, and the Walt Disney Company is considering making a wager.

CEO Bob Chapek hinted earlier this month at the Goldman Sachs Communacopia Conference that Disney intends to break into a world that has long been associated with vice.

"Strategically, what sports betting gives us is the ability to appeal to a much younger sports fan viewer, who can be very strong in their affinity for those sports," said Chapek.